SALES GROWTH STARTS HERE
B2B SALES DEVELOPMENT FOR MODERN REPS
Learn the mindset of today's top sellers. A proven method to advance your career and succeed as a high-value sales rep.
-
Self-Paced Learning
-
Built on 30+ Years’ Experience
-
Validated by 3k+
Trusted by worldwide partners:
THE MODERN SALES DILEMMA
OUTWORKING
EVERYONE, BUT NOT
OUTPERFORMING?
Buyers today are bombarded with outreach, short on patience, and overwhelmed by information. Scripts and charm just don't cut it.
Without rethinking your approach—grounded in purpose and guided by truth—you risk staying stuck while sharper reps close the deal.
Are you solving real problems? Or just hoping something sticks?
WHERE YOUR PURPOSE MEETS PROCESS
SPIRE SELLING:
PURPOSE-DRIVEN SALES
Spire Selling teaches more than tactics. These 6 pillars form the foundation today’s top reps use to stand out in a sea of noise and advance their careers.
ASSERT YOUR ROLE
Step into the role of a trusted problem-solver. Guide conversations early and show buyers they’re in good hands.
ASK TO UNDERSTAND
Get to the heart of what matters. Lead open, problem-finding conversations that illuminate issues buyers don’t yet see.
TUNE IN DIFFERENTLY
Listen with purpose. Tune in to what’s said—and what’s not—to reveal insights others miss and shape better deals.
FIX WHAT MATTERS
The best reps don’t sell what’s easy—they solve what matters. Help customers define the problem and guide the way forward.
CHALLENGE OLD THINKING
Reframe the conversation and break free from outdated sales stereotypes. Guide buyers with insight, not pressure.
GROW INTO EXCELLENCE
Develop the habits and mindset top sellers use to create value, achieve lasting success, and build a career you’ll absolutely love.
THE SALES PRACTITIONER DIFFERENCE
BUILD THE HABITS & MINDSET THAT SET
TOP SELLERS APART
The Spire Selling approach isn’t about being slick or persuasive. It’s about building the habits and mindset that define today’s top sales professionals. You’ll learn to think critically, create unexpected value, and solve the buyer’s biggest problems..
-
Spot what’s broken before buyers do
-
Solve your customer’s urgent problems
-
Deliver value that outweighs price
-
Become the guide buyers count on
This is your path to a rewarding sales career—one that’s built on purpose and driven to solve what matters.
BUILT FROM REAL EXPERIENCE
MEET ROB:Â 35+ YEARS DISTILLED INTO A BETTER WAY TO SELL
For over three decades, Rob Herbst has helped sales professionals shift from pitching to problem-solving—building trust, closing complex deals, and staying competitive in an uncertain economy.
His profound yet practical frameworks have helped thousands future-proof their careers and become the guide buyers trust.
Spire Selling brings those insights to you—so you can grow your thinking, and your results.
Rob Herbst
Founder of Spire Selling
STEP INTO SPIRE SELLING
START WITH
CHEATING DEATH
Cheating Death: From Salesperson to Sales
Practitioner, Making B2B Sales a Life of Meaning
Spire Selling began over 35 years ago, when Rob Herbst set out to teach a better way to sell—grounded in purpose, critical thinking, and real-world problem-solving.
Now available anywhere books are sold, Cheating Death introduces the mindset behind the method—why tactics fall short, and how a purpose-led approach sets top sellers apart.
It’s not a playbook. It’s the first step toward a more meaningful sales career.
BUILT FOR PURPOSE-DRIVEN SALES
ALL YOU NEED FOR
SALES GROWTH
Equip yourself with the tools, support, and real-world strategies you need to succeed in modern B2B sales—on your schedule.
Instant Course Access
Start learning as soon as you complete purchase. No waiting, no delay.
Monthly Live Q&A Calls
Join Rob once a month for sixty minutes of live insights & answers.
Spire Sales Community
Connect with peers, share wins, and tackle challenges inside our private group.
Lifetime Course Access
Revisit lessons anytime & build on your skills for long-term growth.
HOW IT WORKS
SPIRE SELLING:
A METHOD THAT WORKS
CHOOSE YOUR PATH
Pick a Sales Rep or Sales Manager course, complete your purchase, and start learning.
LEARN AT YOUR PACE
Complete each module when it fits your real-world schedule—no pressure, no rush.
PRACTICE & APPLY
Turn learning into action. Apply high-impact skills to deals and career wins from day one.
COMMUNITY SUPPORT
Join monthly live Q&A calls and private group discussions to sharpen your skills even further.
A PATH THAT WORKS
COURSES THAT
GO BEYONDÂ THE BASICS
Built for sales reps and sales managers—no matter your experience level, you'll get the tools you need and a clear path for growth.
SALES PRACTITIONER: PHASE 1
The New Fundamentals of B2B Selling
6h 23m
12 Modules
Self-Paced
A mindset-first course that helps you drive complex decisions, sell with purpose, and solve real-world problems.
SALES PRACTITIONER: PHASE 2
Going Deeper with Your Customer
6h 23m
10 Modules
Self-Paced
Forge timeless B2B sales skills. Connect value to real needs, guide decisions, and develop habits that keep you sharp.
SALES PRACTITIONER: PHASE 3
Achieve Peak Level
6h 23m
12 Modules
Self-Paced
Push past plateaus. Build elite sales habits and advanced negotiation skills to perform at the highest level.
SALES MANAGER: PHASE 1
B2B Sales Manager Fundamentals
6h 23m
12 Modules
Self-Paced
Inspire high performance. Lead with purpose and build a team culture where everyone grows and wins together.
SALES MANAGER: PHASE 2
B2B Sales Manager Fundamentals
6h 23m
10 Modules
Self-Paced
Grow future leaders. Motivate ambitious reps, drive development, and create a sales culture that scales and sticks.
TRUSTED BY THOUSANDS
HOW SPIRE SELLING CHANGES 
THE WORK—AND YOU
"Rob opened my eyes to the idea that sales is the most honest profession you can pursue. He didn't just teach me skills; he challenged my beliefs, my biases, and my excuses."
—Russ Putland,Sales Practitioner and EVP at Lavie Bio
"I don't know if Rob is 30% or 50% of our success. All I know is we couldn't have done it without him."
—Mike Badowski,VP Sales & Ops at Pattison Agriculture
"Spire Selling is the best training I've ever experienced in over 25 years."
—Eduardo Gebara,Senior Account Manager at Cargill
YOUR QUESTIONS, ANSWERED
What sets Spire Selling training courses apart?
These courses are all encompassing: taking you from salesperson to sales practitioner, someone trained to find and fix customer problems. They give you the mindset, skills, processes, and the sales cycle to follow to fully equip you for the disruption and chaos in today’s B2B sales world. Change is accelerating at an unprecedented speed. These courses will make you feel confident knowing you’re ahead of the curve.
Is this course right for me, even if I’m new to sales?
Yes! Whether you're just starting out or you're a seasoned professional, Spire Selling meets you where you are. The content is designed to help you level up from your current foundation—no matter how strong or shaky it feels today.
How long does it take to complete the course?
Spire Selling is self-paced, so you can move through the material on your own time. Some people binge it in a few weeks; others space it out over several months as they implement each piece. You’ll have access to the full course and any future updates.
Is there a community or support included?
We’re building a like-minded community of growth-driven sales professionals—people who value truth, service, and human connection as much as results. While the course is self-paced, you’ll have opportunities to engage through live events, bonus content, and more.
How is this training different from the competition?
This comprehensive training will teach you all the sales skills you need in today’s B2B world. However, unlike other training, they also teach the mindset of a professional, highly-skilled practitioner who is invaluable to any customer decision maker. You will feel genuinely authentic when establishing your role with the customer and enjoy fundamental personal and professional growth techniques. This will give you resilience and confidence to assert yourself as an expert practitioner and problem-solver, which is critical in your B2B sales career.
SELL INSPIRED & BUILD A CAREER THAT LASTS
Self-paced courses built for today’s B2B sellers. Start selling with purpose today.
Privacy Policy | Terms of Use
SALES GROWTH STARTS HERE
B2B SALES DEVELOPMENT
FOR MODERN REPS
Learn the mindset of today's top sellers. A proven method to
advance your career and succeed as a high-value sales rep.
Self-Paced Learning
Built on 30+ Years' Experience
Validated by 3k+
Trusted by worldwide partners:
THE MODERN SALES DILEMMA
OUTWORKING EVERYONE,
BUT NOT OUTPERFORMING?
Buyers today are bombarded with outreach, short on patience, and overwhelmed by information. Scripts and charm just don't cut it.
Without rethinking your approach—grounded in purpose and guided by truth—you risk staying stuck while sharper reps close the deal.
Are you solving real problems? Or just hoping something sticks?
START YOUR SHIFT ↗WHERE YOUR PURPOSE MEETS PROCESS
SPIRE SELLING:
PURPOSE-DRIVEN SALES
Spire Selling teaches more than tactics. These 6 pillars form the foundation today’s top reps use to stand out in a sea of noise and advance their careers.
ASSERT YOUR ROLE
Step into the role of a trusted problem-solver. Guide conversations early and show buyers they’re in good hands.
ASK TO UNDERSTAND
Get to the heart of what matters. Lead open, problem-finding conversations that illuminate issues buyers don’t yet see.
TUNE IN DIFFERENTLY
Listen with purpose. Tune in to what’s said—and what’s not—to reveal insights others miss and shape better deals.
FIX WHAT MATTERS
The best reps don’t sell what’s easy—they solve what matters. Help customers define the problem and guide the way forward.
CHALLENGE OLD THINKING
Reframe the conversation and break free from outdated sales stereotypes. Guide buyers with insight, not pressure.
GROW INTO EXCELLENCE
Develop the habits and mindset top sellers use to create value, achieve lasting success, and build a career you’ll absolutely love.
THE SALES PRACTITIONER DIFFERENCE
BUILD THE HABITS & MINDSET THAT SETÂ TOP SELLERS APART
The Spire Selling approach isn’t about being slick or persuasive. It’s about building the habits and mindset that define today’s top sales professionals. You’ll learn to think critically, create unexpected value, and solve the buyer’s biggest problems..
- Spot what’s broken before buyers do
- Solve your customer’s urgent problems
- Deliver value that outweighs price
- Become the guide buyers count on
This is your path to a rewarding sales career—one that’s built on purpose and driven to solve what matters.
START YOUR SHIFT ↗
BUILT FROM REAL EXPERIENCE
MEET ROB: 35+ YEARS DISTILLED INTO A BETTER WAY TO SELL
For over three decades, Rob Herbst has helped sales professionals shift from pitching to problem-solving—building trust, closing complex deals, and staying competitive in an uncertain economy.
His profound yet practical frameworks have helped thousands future-proof their careers and become the guide buyers trust.
Spire Selling brings those insights to you—so you can grow your thinking, and your results.
Rob Herbst
Founder of Spire Selling
MEET ROB ↗
STEP INTO SPIRE SELLING
START WITH
CHEATING DEATH
Cheating Death: From Salesperson to Sales
Practitioner, Making B2B Sales a Life of Meaning
Spire Selling began over 35 years ago, when Rob Herbst set out to teach a better way to sell—grounded in purpose, critical thinking, and real-world problem-solving.
Now available anywhere books are sold, Cheating Death introduces the mindset behind the method—why tactics fall short, and how a purpose-led approach sets top sellers apart.
It’s not a playbook. It’s the first step toward a more meaningful sales career.
FREE BOOK WITH EVERY COURSE ↗BUILT FOR PURPOSE-DRIVEN SALES
ALL YOU NEED FOR SALES GROWTH
Equip yourself with the tools, support, and real-world strategies you need to succeed in modern B2B sales—on your schedule.
Instant Course Access
Start learning as soon as you complete purchase. No waiting, no delay.
Monthly Live Q&A Calls
Join Rob once a month for sixty minutes of live insights & answers.
Spire Sales Community
Connect with peers, share wins, and tackle challenges inside our private group.
Lifetime Course Access
Revisit lessons anytime & keep building your skills for long-term growth.
HOW IT WORKS
SPIRE SELLING:
A METHODÂ THAT WORKS
CHOOSE YOUR PATH
Pick a Sales Rep or Sales Manager course, complete your purchase, and start learning.
LEARN AT YOUR PACE
Complete each module when it fits your real-world schedule—no pressure, no rush.
PRACTICE & APPLY
Turn learning into action. Apply high-impact skills to deals and career wins from day one.
COMMUNITY SUPPORT
Join monthly live Q&A calls and private group discussions to sharpen your skills even further.
A PATH THAT WORKS
COURSES THATÂ GO BEYOND THE BASICS
Built for sales reps and sales managers—no matter your experience
level, you'll get the tools you need and a clear path for growth.
SALES PRACTITIONER: PHASE 1
The New Fundamentals of B2B Selling
6h 23m
12 Modules
Self-Paced
A mindset-first course that helps you drive complex decisions, sell with purpose, and solve real-world problems.
SALES PRACTITIONER: PHASE 2
Going Deeper with Your Customer
6h 23m
12 Modules
Self-Paced
Forge timeless B2B sales skills. Connect value to real needs, guide decisions, and develop habits that keep you sharp.
SALES PRACTITIONER: PHASE 3
Achieve Peak Level
6h 23m
12 Modules
Self-Paced
Push past plateaus. Build elite sales habits and advanced negotiation skills to perform at the highest level.
SALES MANAGER: PHASE 1
B2B Sales Manager Fundamentals
6h 23m
12 Modules
Self-Paced
Inspire high performance. Lead with purpose and build a team culture where everyone grows and wins together.
SALES MANAGER: PHASE 2
B2B Sales Manager Fundamentals
6h 23m
12 Modules
Self-Paced
Grow future leaders. Motivate ambitious reps, drive development, and create a sales culture that scales and sticks.
TRUSTED BY THOUSANDS
HOW SPIRE SELLING CHANGES 

THE WORK—AND YOU
"Rob opened my eyes to the idea that sales is the most honest profession you can pursue. He didn't just teach me skills; he challenged my beliefs, my biases, and my excuses."
—Russ Putland,Sales Practitioner and EVP at Lavie Bio
"I don't know if Rob is 30% or 50% of our success. All I know is we couldn't have done it without him."
—Mike Badowski,VP Sales & Ops at Pattison Agriculture
"Spire Selling is the best training I've ever experienced in over 25 years."
—Eduardo Gebara,Senior Account Manager at Cargill
YOUR QUESTIONS, ANSWERED
What sets Spire Selling training courses apart?
These courses are all encompassing: taking you from salesperson to sales practitioner, someone trained to find and fix customer problems. They give you the mindset, skills, processes, and the sales cycle to follow to fully equip you for the disruption and chaos in today’s B2B sales world. Change is accelerating at an unprecedented speed. These courses will make you feel confident knowing you’re ahead of the curve.
Is this course right for me, even if I’m new to sales?
Yes! Whether you're just starting out or you're a seasoned professional, Spire Selling meets you where you are. The content is designed to help you level up from your current foundation—no matter how strong or shaky it feels today.
How long does it take to complete the course?
Spire Selling is self-paced, so you can move through the material on your own time. Some people binge it in a few weeks; others space it out over several months as they implement each piece. You’ll have access to the full course and any future updates.
Is there a community or support included?
We’re building a like-minded community of growth-driven sales professionals—people who value truth, service, and human connection as much as results. While the course is self-paced, you’ll have opportunities to engage through live events, bonus content, and more.
How is this training different from the competition?
This comprehensive training will teach you all the sales skills you need in today’s B2B world. However, unlike other training, they also teach the mindset of a professional, highly-skilled practitioner who is invaluable to any customer decision maker. You will feel genuinely authentic when establishing your role with the customer and enjoy fundamental personal and professional growth techniques. This will give you resilience and confidence to assert yourself as an expert practitioner and problem-solver, which is critical in your B2B sales career.
SELL INSPIRED & BUILD A
CAREER THAT LASTS
Self-paced courses built for today’s B2B sellers. Start selling with purpose today.
© 2025 Spire Selling. All rights reserved.
 Privacy Policy | Terms of Use
